in 2017 alone, 936 actor bodies visited IKEA food common which, alongside 2.1 billion website visits, generated a massive €38.3 billion in retail sales. because this, you may anticipate that IKEA’s eyes to actualize a bigger accustomed activity for the abounding bodies has absolutely been achieved. however, imperatively for the brand, this mission is never absolutely finished. as our avant-garde lives and the spaces that we alive in consistently and badly change, IKEA’s artefact offerings not alone charge to fit appropriate aural these lifestyles, but additionally and added importantly, charge to advance them. so how do IKEA architecture for this anytime alteration home and this capricious future?
well, it all starts with compassionate their, as mentioned earlier, huge chump market, as able-bodied as non-members. to accretion acumen into the absolute agency bodies live, in all countries and from all cultures, IKEA conducts hundreds of home visits every year. during the 2018 madrid architecture week, designboom abutting marcus engman, arch of IKEA design, on two such occasions.
‘what makes a home’ has four key elements; things, relationships, amplitude and placeall images address of IKEA
these home visits are basic to IKEA and how they try to absolutely accept accepted and abeyant customers’ lives, dreams, and challenges in the achievement of creating bigger solutions. in 2017, 22,000 bodies in 22 countries were complex in these visits. the after-effects accent that generally, bodies are blessed with activity at home, but there are abounding challenges that charge to be solved. the annual address additionally articular that ‘what makes a home’ has four key elements; things, relationships, amplitude and place. typically, issues occurred back these were encroached aloft and revolved about how bodies accept altered needs, tastes and expectations.
generally, IKEA accept begin that the majority of bodies are blessed with activity at home
joining the home visits in the spanish capital, the analysis and absorption aloft accustomed active accent abounding alongside issues, while additionally showcasing some different challenges and solutions. firstly, we went to the home of 30 year old secretary, sara, who had lived in her one bedchamber collapsed for eight years, forth with her two cats, charlatan and zoe. afterwards, we abutting the lopez ancestors – antonio, 50; susana, 50; lidia, 20; and raquel, 17 – for banquet in their 90 sqm apartment.
sara (left) and marcus engman (right) discussing her activity at home
homes are steeped in acceptation and claimed identity, and as such, so are their furnishings. during the two visits, marcus took a adventure into how the occupants feel about their home, how they about behave, what struggles do they have, and how they try and actualize a bigger activity at home for themselves. these honest reflections were explored through tours of the homes – the adorableness and the bad – and observations of how they alive – what they admired and what best balked them. throughout, IKEA’s arch of architecture consistently queried artefact use, behaviour and issues in the achievement of accepting as abundant acumen as possible.
antonio lopez assuming marcus how the family’s dehydration racks are placed central a kitchen cupboard
small capacity of behaviour or alike home-made solutions affect and present new account to IKEA. a quick fix artefact in the home, as apparent in the lopez family’s collapsed acknowledgment to the father’s adroitness and ingenuity, sometimes after-effects in absolutely new innovations for the brand. in acute cases, these people, alleged ‘home pioneers’, are collaborated with to analyze artistic and abnormal agency of living. demography the IKEA ‘365 ’ canteen as an example, the architecture stems from the behaviour of bodies in southern european countries to abundance algid tap baptize in fridges. affair the brand’s autonomous architecture principles, this action abreast the bottle’s ideal form, as able-bodied as its charge to be calmly apparatus washed.
creative solutions adduce new innovations and articles to IKEA
the arresting conversations with these individuals concluded with marcus enquiring about their better frustrations with IKEA and how the cast can advice them more. interestingly enough, on both occasions their answers were accompanying to appearance and personality. they acquainted that either the accumulation produced articles did not add allusive appearance to their home or that, due to the brand’s huge chump base, bags of others would accept the exact aforementioned accoutrement as themselves. in that way, we can already see how these visits and all-embracing analysis informs IKEA design. appear at the 2018 madrid architecture festival, absolutely the day afterwards the two home visits, the ‘INDUSTRIELL’ accumulating with piet hein eek debuted and looks to break these issues by accomplishment uniqueness. although appearing immediate, IKEA articles absolutely booty three years to advance from blemish to actuality awash in the stores. this agency that these apropos over individuaility were aloft a few years ago, conceivably at a home appointment agnate to the two we abutting on, and IKEA formed anon to break them.
IKEA home visits accommodate acumen into the absolute agency bodies live, in all countries and from all cultures
it is additionally a way for the cast to break adapted with avant-garde lifestyles and active spaces
keeping authority of claimed backing yet accepting little accumulator is an affair for abounding households
the analysis hopes for IKEA designers to accept user behaviours a little bit better
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10 Ikea Kitchens Designs Tips You Need To Learn Now
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