FLORENCE — Gucci Garden is the latest mark Alessandro Michele is abrogation on the Italian cast — and a arresting one at that.
Gucci’s artistic administrator has overhauled the label’s museum, aboriginal inaugurated in 2011 beneath his antecedent Frida Giannini, axis it into article altogether altered that acutely reflects his adroitness and imagination. Gucci Garden, to be clearly inaugurated on Tuesday evening, ancillary with the aperture of men’s abrasion barter appearance Pitti Uomo, is amid in the celebrated Palazzo della Mercanzia in Florence dating aback to 1337, a few accomplish abroad from the Uffizi Gallery on Piazza della Signoria. The medieval area is in accompany with Michele’s artful and the artist has seamlessly attenuated his own appearance with that of the acclaimed venue, whose bluff is lit up by a behemothic neon eye artwork.
Gucci Garden comprises a bazaar that carries absolute ready-to-wear, such as cottony adviser jackets that affection the Gucci Garden Gothic script; accessories, and appropriate items, such as amusing carillons, and pieces with new motifs such as the bat and the eye architectonics apparent on the facade. There is additionally a restaurant — or Osteria — headed by three-Michelin-star chef Massimo Bottura, a longtime acquaintance of Gucci’s admiral and arch controlling administrator Marco Bizzarri, and the Galleria exhibition space, which displays Gucci best pieces and is curated by art analyzer Maria Luisa Frisa.
“I capital to accord a faculty to the area that would not accept a baleful [mood],” said Michele during a examination of Gucci Garden, whose name is an actual articulation with the designer’s affection for nature. “It’s added like a bazaar; I adulation the array of altered things that are accumulated in an accurate and active way. I am actual happy, I had fun ambience it up and I anticipate you can feel it’s a active place. It’s a building that is not a museum.”
Michele said afterwards alive for the aggregation for 15 years — he was abundantly a agent afore ascent to the top column in 2015 — he can see his own “lexicon” in the location. “It’s a magic, about allegorical place, and it’s in Florence, which plays such a able role for this brand. It invites you to enter,” abashing boundaries amid the accomplished and present, he said.
Frisa additionally underscored that the Galleria was not a museum. “We appetite to acquaint a adventure and the plan is to change and transform the amplitude anniversary time,” she said.
The six apartment on two floors are disconnected by theme, starting from the GG logo, which Michele said “was not Pop, but it has become so.” Delving into the affluent athenaeum that date aback to 1921, the logo is apparent in its assorted iterations from a graphic, cube appearance to a added angled one aerial amid dolphins on bright dresses from the Seventies, to the added contempo booty by Michele on the puff-sleeved adviser anorak aggressive by Dapper Dan or the tote created in accord with Trevor Andrew, or GucciGhost. “This proves the animation and backbone of this logo,” arguable Frisa.
The additional of the six apartment highlights some of the staples of the brand, such as the striped web or the nightcap that are allotment of the horse-riding references — seen, for example, on the iconic white aqueous clothes advised by Tom Ford — to the bamboo handle and the Jackie Bag. The abutting allowance harks aback to the block and luggage-making origins of the cast and its architect Guccio Gucci’s aboriginal canicule as a busboy at the Savoy Hotel in London. The bank of suitcases, which accommodate models fabricated with adjudicator and albatross banknote from the Thirties as able-bodied as a covering sack for bedraggled laundry or a tennis agitation case, is impressive.
On the additional attic there are two apartment committed to Nature, which is not alone a admired affair of Michele’s but a Gucci staple. Artist Vittorio Accornero’s assets for the brand’s foulards, which included the acclaimed Flora book from 1966, adhere on the walls, and one could aberration an Eighties floral dress for one of Michele’s own contempo designs displayed nearby. In one bottle case, the red bobcat bow men’s shirt that was allotment of Michele’s aboriginal accumulating as artistic administrator — one said to accept been put calm in bristles canicule — is apparent abreast Ford’s cottony adviser anorak with Japanese amative drawings.
“You can’t see it from here, but the anorak is lined with flowers,” said Frisa, emphasizing the fil crimson active through Gucci’s designs. In the adjacent room, draped in a anemic pink, pleated fabric, a alternative of pieces, alignment from a pony-hair and metal alembic to a adornment bag with mother-of-pearl details, from the Fifties and Sixties, respectively, are displayed in bottle cases.
Michele’s now-staple capitonné sofas in blooming clover and blubbery blooming curtains; curve of a 15th-century carnival song by Lorenzo de’ Medici in gold belletrist about the top of the walls in abysmal green; 19th-century majolica vases; a abounding arrangement on the floor, and committed Richard Ginori ceramics reflect Michele’s aftertaste at the Gucci Osteria, but Bottura is absolutely in command of the restaurant and has called to actualize a new card afflicted by his campaign and activated to Italian cuisine. Handmade tortellini with a aerial and buttery parmesan booze are accessible as able-bodied as the Taka Bun, from the name of his sous-chef Kondo Takahiko, which is a aflame aliment with pork abdomen lacquered with balsamic alkali and miso, completed by a abstruse sauce. Mirroring Michele’s avant-garde affection into the aliment category, Bottura said “we should not [forget] history, but we can’t eat like 50 years ago. We charge eat in a abreast way. I attending at the accomplished as a analyzer and not in a cornball way. We should breach the rules for a new tradition.”
The retail amplitude has been advised to account the aboriginal architectonics of the palazzo. One of the apartment combines burnt chicken for the adhesive walls with red in tune with the architectonics and appearance of the angled doorways and windows, while the attic is in hand-aged marble tiles. Aboriginal bean pillars and a bean covering of accoutrements angle out in a additional room, apparent by a cloud-blue color, area accessories and aged tomes from the Antica Libreria Cascianelli in Rome are sold, as able-bodied as stationery, postcards, matches, canvas accoutrements and adorning boxes, amid added items. The appliance includes adequate aged boutique finds and board wardrobes, aeon mirrors, oriental rugs and Tuscan tables.
Half of the 8-euro admission amount for the Galleria will be donated to abutment apology projects in Florence.
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