LOWER EAST SIDE, NY — Two of the Lower East Side’s best allegorical indie clubs are abutting with the music breadth brace Live Nation, the companies appear on Monday.
The Bowery Ballroom and the Mercury Lounge are abutting with Live Nation to actualize a new venture, Mercury East Presents. The new promotions and booking accumulation will accommodate the Bowery Ballroom, the Mercury Lounge additional three added New York City music clubs.
Michael Swier, the co-owner of both the Bowery Ballroom and the Mercury Lounge, appear the new adventure on Monday with Live Nation Entertainment.
The 550-seat Bowery Ballroom is abundantly accepted as an affectionate concert amplitude breadth indie stars can affix with their best agog fans. Lorde played in the amplitude on the barrage day of her green anthology “Melodrama.” In 2013, the venue, amid at 6 Delancey St., was called the best club in America by “Rolling Stone” magazine. The Mercury Lounge, 217 E. Houston St., is alike smaller, basement aloof 250.
Mercury East will additionally accommodate Gramercy Theatre and Irving Plaza in Manhattan additional the Warsaw breadth in Brooklyn. The newly-created accumulation said it would “continue to aggrandize this portfolio” and additionally assignment to book shows at Madison Square Garden, Barclay’s Center, the Beacon Theater and Radio City Music Hall.
The new adventure shows an more circumscribed mural of music concert venues, an breadth originally bedeviled by apart endemic spaces. Mercury East Presents comes afterwards Swier breach from the concert apostle Bowery Presents, which was bought beforehand this year by AEG. AEG, a behemothic sports and ball group, additionally purchased Webster Hall in the East Village.
“The way the mural has afflicted these days, with consolidation, this is the amend one would charge to abide and attempt with the appalling Bowery Presents-AEG alliance,” Swier told the New York Times. “Going it abandoned was not an option.”
Image credit: Scott Gries / Getty Images / Getty Images Entertainment. Image caption: British bedrock bandage Blur advance accompanist Damon Albarn performs at the Bowery Ballroom in 2003.
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