The Red Dot Award: Advice Architectonics enters a new round. Agencies, designers and companies from about the apple can access their projects from the acreage of advice design. One of the 17 categories in which works can be entered is “Retail Design”. The conduct is a abundant aspect of a brand’s actualization back companies appear that abutting to their barter at hardly any added place.
Storytelling at the point of saleIn times of digitisation, online trading enjoys a ample clientele. All the added important is it for the bounded retail breadth to allure barter on armpit and accomplish them to the business in the long-term. This can be best accomplished by a absolute arcade moment which the chump wants to repeat. The purchasing should become an experience: belief are no best told online alone but additionally lived through in the shop.
Experiencing Gaggenau’s historyOn the break of the 333rd ceremony of kitchen apparatus architect Gaggenau, the bureau eins:33 from Munich advised the “Gaggenau Restaurant 1683”. It arrive called guests assimilate a time cruise to the company’s origins in the Black Forest, Germany. From affable in able appearance with a cuckoo alarm to cocktail accession in an atmosphere evocative of a blacksmith boutique to the restaurant breadth with visual, acoustic and ambrosial characteristics of the backwoods – an outstanding cast acquaintance was accomplished which visualises at all levels area the history of Gaggenau began. The arch to the present is the affiliation of the manufacturer’s latest kitchen appliances. They were acclimated for advancing the menu. The Red Dot Board awarded the Red Dot: Best of the Best for this accomplished accomplishment which was realised amid the poles of old and new, attributes and high-tech.
Juror Philipp Teufel about the staging of roomsProfessor Philipp Teufel has been teaching and researching in the acreage of 3D advice at the University of Applied Sciences in Düsseldorf, Germany, for added than 20 years. Being an able for the architectonics of rooms, he is a affiliate of the Red Dot Jury. He says about his profession: “As a artist and scenographer, I actualize the ambience for building exhibits or brands. In added words, aloof like a blur director, I actualize an ambiance which can be accomplished at an affecting level. The ambition is to let the exhibits allege for themselves and for the brands to be acquainted and experienced. […] The capacity and capacity are consistently altered and exciting. Sometimes you charge to accomplish sustainability experiencable and some added time affluence baggage is staged.”
Flagship store: concentrated cast stagingWhere could the adventure of a cast be bigger told than in its own flagship or pop-up store? It offers manufacturers the achievability of a 360-degree communication. Free from abate retail spaces, which are chip into a bigger boutique concept, they can acquaint their cast affiance at all levels in a concentrated way. A holistic access enables for an chip communication: from accumulated architectonics to announcement and packaging to retail design. No amount what medium, the chump adventures a constant angel which accompanies all stages of his or her chump behaviour.
Retail architectonics as a challengeThe tasks and challenges associated with retail architectonics are abounding and varied. Sales spaces are not alone acclimated for presenting the articles to audience but akin for autumn goods. This becomes credible in an optician’s store: “lens and space”, advised by iiiudesign for fbv bottle from Taiwan combines both artful and anatomic aspects in a adapted spatial experience.
Elaborate boutique frontThe chump should be angry to acquirement something. This can alone be managed if he or she is admiring to access the boutique in a aboriginal step. In this context, the boutique advanced plays a absolute role. It is the walking advertisement and provides a appearance inward. In an absorbing way, the Red Dot awarded pop-up gym “NIKE RUN CLUB” illustrates the articulation of the autogenous and the exterior. Situated on the active Huaihai Road in Shanghai it is absolutely adherent appear the active experience: the alive achievement stats of the runners central are displayed both to them and on the advanced to passers-by, cartoon their absorption to the Nike Run Club.
The appropriate locationBut the autogenous charge additionally be well-conceived and accommodated the offered products’ requirements as able-bodied as advance sales. PRECIOSA Lighting from the Czech Republic recognised this, too, and active Austrian flat Vasku & Klug to architectonics the Preciosa Flagship Abundance Prague. It presents the manufacturer’s clear chandeliers in an old burghal alcazar in the centre of Prague, which is evocative of the architectonics which dominates in Florence – the absolute ambience to date the chic luminaires and the cast promise. When it comes to absolute boutique chains the demands are abounding times higher, back the retail architectonics charge not alone be applicative for one abundance but for many, which affection absolutely altered spatial conditions. The architectonics charge be customisable.
Red Dot Award: Advice Architectonics 2018Current projects from the acreage of retail architectonics will be evaluated by the board of the Red Dot Award: Advice Architectonics 2018. From 5 March onwards, agencies, designers and companies from about the apple can access their works in the competition.
» Further advice on the Red Dot Award: Advice Architectonics 2018
» Discover award-winning retail architectonics in the online exhibition
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