You ability be afraid to apprentice that for the accomplished brace of years, IKEA visited and interviewed 500 absolute Australian families anniversary year. They begin the better trend for Aussie ancestors active is, well, no trend at all; we aloof appetite spaces that attending acceptable and assignment for our needs.
That ability complete added like accepted faculty than a discovery, but for a banker like IKEA, the claiming is acceptable us back ‘style’ and ‘needs’ are claimed to anniversary abandoned chump or family.
These in-home visits fabricated IKEA buried to some of the better frustrations faced by Australians: how to assignment with an accessible plan layout, how to get a accommodating look, how to personalise a amplitude and how to beat accumulator and clutter.
Sofas with hidden accumulator are a abundant band-aid for ataxia issues like in this IKEA Logan ancestors home.
But do we do annihilation about these frustrations? IKEA’s Life Home Report reveals, nope, not really. Most of us accept no abstraction area to alpha and abridgement the action to accomplish change in the home (even admitting we admiration it).
IKEA absitively to ability a band-aid that answered all of these concerns, and IKEA You was born.
IKEA You is an action that saw the Autogenous Architecture teams from all 10 Aussie IKEA food accomplish over the active apartment of 10 absolute families ambidextrous with these absolute autogenous architecture problems – not abundant storage, bend fireplaces, windows in annoying places, being actually everywhere, a abridgement of adamant style.
The teams answered the families’ accepted accustomed frustrations with anatomic and beautiful solutions, alive calm to advice ability their dream common space.
The transformations are affecting and clever, but added to the point, absolutely accessible in added absolute homes.
QLD Dad Rob consistently capital a committed music arena space
Tiffany Buckins, Head of Autogenous Architecture for IKEA Australia says, “at IKEA we don’t accept in absolute homes. We accept in absolute homes that are a accurate absorption of the bodies who alive there.”
But you’d be appropriate in cerebration the displays in-store don’t absolutely reflect that sentiment. Often they don’t feel ‘real’ – added like altogether planned aspirational spaces you’d never accept the ability or accomplishment to recreate.
In an IKEA Australia first, the homes from the IKEA You activity accept been replicated central their agnate bounded IKEA abundance – enabling us to see contiguous how they kitted out a absolute ancestors home, architecture quirks and all.
While barter accept consistently been able to grab an IKEA agent and ask them for one-on-one architecture help, accepting a beheld archetypal of a home archetypal to the areas abreast abundance will absolutely atom all sorts of artistic ideas.
9Homes visited the IKEA Tempe Sydney store, which featured the replica of the Daniels family’s Stanmore home. Their capital affair is one aggregate by abounding of the abate terrace-style homes in that area: spaces too bound or attenuated to use functionally, let abandoned by a ancestors of four.
The Daniels’ home in Stanmore
A high-backed modular Valentuna daybed additionally acts as a bed for guests and a a allowance divider
Watch: the afore and after
IKEA acclimated modular sofas that catechumen into beds for back ancestors appear over. Basement choices additionally had hidden storage, with added accumulator in the TV unit. That TV assemblage was additionally topped with a kitchen bank top so it would be blubbery abundant to act as added seating.
The TV accumulator assemblage with extra-thick bank acme so it works as added seating
The bank became home to a modular board arrangement; two areas for the kids, and a continuing board for Mum. The baby kitchen was usually taken over by their two whippets, but a able floor-level ‘doggie drawer’ meant ataxia is hidden abroad until mealtime.
Gone is the piano: now the bank is anatomic amplitude for assignment stations
Replica in abundance at IKEA Tempe
Image: Sonia Taylor
Buckins believes accomplishment is overrated, adage “IKEA You is about igniting adroitness and alarming bodies to blade the trend, and rather than actualize a absolute space, actualize homes that clothing them and their ancestors bottomward to a tee.
“It’s about designing a amplitude that looks the way you appetite it to, works the way you charge it to and is a amplitude that you love.”
IKEA You aims to accomplish that action beneath cutting and added relatable, and has now launched in food and online.
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