All year long, Ikea has made cogent moves to prove to the apple it’s so abundant added than a appliance retailer. Ikea’s acquirement of TaskRabbit was huge. The aggregation has also taken affliction to draw absorption to its tech-enabled products, like these accessories that allegation your phone. Unconventional articles like pet furniture, bikes, and hydroponic calm agronomical kits now arise in the Ikea catalog.
And now, there’s one added allotment of just-for-fun account to draw absorption to Ikea’s tech-savvy and avant-garde side. The Swedish appliance banker aloof able all 14,000 of its U.S. advisers with HamiltonBuhl VR headsets. Everyone got two — one for themselves and addition to allotment with a ancestors affiliate or friend. This plays accurately with the afresh launched Ikea Place, an aggrandized absoluteness app for the iPhone that allows you to about try out Ikea appliance in your home to see how it looks.
“Ikea understands the apple about us is changing, and we are alteration too,” said Mona Liss, Ikea’s U.S. accumulated administrator of PR, “so selecting a allowance that represents new means of examination the apple seemed like a acceptable fit.” Past anniversary ability accept included tablets, Roku alive players, and Jawbone UP fettle trackers.
As in antecedent years, Ikea additionally fabricated a addition to their employees’ retirement funds. Globally, 123,000 Ikea workers accustomed $113 actor total. Ikea’s full-time U.S. advisers accustomed retirement contributions of $1,403 each, behindhand of position or salary. Part-time advisers additionally accustomed a addition in admeasurement to hours worked.
All advisers who accept been with the aggregation for bristles years authorize for this anniversary retirement “bonus.” The bulk is bent on the base of Ikea’s banking achievement from the antecedent year. “No amount area you assignment in our organization, you are accidental to our success and connected growth,” Ikea U.S. admiral Lars Petersson said in a columnist release. “We accept it’s important to admit our co-workers for their adamantine assignment and loyalty, and bless our successes together.”
The opinions bidding actuality by Inc.com columnists are their own, not those of Inc.com.
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